As a large fashion corporation, H&M realizes the environmental stress fast-fashion is causing. They are making their own strides to have no carbon footprint by the year 2040. During a Branding and Advertisement class, we were prompted to design a campaign showing how one company is going green. The challenge with this project was to take a recognizable brand and adhere to its purpose- to sell clothing. I wanted to demonstrate how eco-friendly fashion can still be trendy and elevated.